PPC is stands for pay-per-click, it`s a standard form of paid advertising model among all advertising network such as Google AdWords, Microsoft`s Bing. Concept of PPC is first coined by Goto.com Google introduced PPC model in 2002; until then, advertisements were charged at cost-per-thousand impressions. Besides Google`s AdWords & Microsoft`s Bing companies such as AdMarketplace, ValueClick and AdKnowledge are the new entrants in pay-per-click industry!
PPC Advertising Demystified!
As you being in business, It is important to know what PPC is all about. As a part of educating clients, here is our effort to bring clear understanding on Pay per Click (PPC) advertising.
Pay per ClickPay per Click or PPC advertising is the preferred choice of online advertisers, which gives the immediate results by bidding on the selective keywords which matters. But achieving (ROI) - return on investment is crucial.
What is PPC?
PPC advertising is a type of Internet advertising that is used to generate targeted traffic to a website from search engines and partnered (publisher`s) websites to generate leads and/or brand awareness, where the advertiser pays the publisher every time an Internet user clicks on the ad. That’s why it’s called “pay per click.” also referred as "Cost per Click"
The PPC Formula
Pay-per-click = Advertising cost ÷ Ads clicked.
Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement.
Our Definition to Pay per Click Advertising.
PPC or Pay-per-Click or Paid Search Advertising is the quickest and most controllable way to get your business in front of people who are searching for your products or services. Because, you only pay for qualified and qualitative traffic, it is easy to control the budget and return on investment for your campaign.
Successful PPC advertising is not just about bringing prospective customers to website but converting them into customers or to get a repeat sale.
PPC Advertising Demystified
Evolution of PPC Advertising
PPC Advertising platforms
Pros & Cons of Pay per Click Marketing
Importance of PPC Advertising in Digital Marketing
Importance Good Quality Score
PPC Campaign Setup
PPC Campaign Structure
PPC Campaign Types
Adgroups & Keywords
Ad-copy & Creatives which get clicks
Landing page which converts
PPC Campaign Bid strategies
Professional PPC Campaign management