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By: PPC Leads | February 02, 2017

How Digital Marketing plays a crucial role in the success of startups?

Many startups firms fail because they doesn't reach their target audience properly due to narrow marketing thought, even though they have a competent product.


As a fact, #startups have tight budgets and very limited workforce to focus on sales & marketing, but this doesn't mean you should overlook the option of #digitalmarketing

Besides this new businesses are launching their products every day and they are trying to meet the pace with the dynamic consumer behavior. The competition, thus, is not just with each other, but also with the millions of marketing campaigns that consumers are overwhelm every day.


Why Digital Marketing for startups?

As internet being is spreading widely and also have much more scope for penetration, people are mostly connected through digital media now and then as they move consumers are looking up for your product or service on multiple devices, locations and languages. The evolution of digital marketing will bound to pose new challenges as well as opportunities for your start-up.

Here are few basic points which will explain you that why digital marketing is very  important for every startup:

1. It indulges the true engagement

Digital marketing has the capability to connects with target market and transform products and processes through technology and in a more cost-effective manner.This capability gives them the edge over other marketing channels and is exactly what a startup needs to invest on to grow and sustain in this highly competitive market environment. 

2. It is a cohesive strategy

Marketing now a days no longer confined to selling products and services. Today it involves a process to build your brand and a social connect. And that is what a new age entrepreneur envisions. He wants to see his brand stand tall top among the competition. Digital Marketing comes handy on a large number of platforms, trying to reach everyone at every corner of the globe. Then be it by content marketing, social media marketing, email marketing or mobile marketing. 

3. Understanding customers

Digital assets like (web analytics integrated website,social channels & email)  play a vital role in extracting valuable information of customers.Digital marketing not only facilitates a robust customer experience. It also tracks, monitors, analyzes and interprets the buying behavior and preferences of your target audience. 

 4. Digital metrics to drive success

Today the usage of mobile is twice that of the internet, three times that of social media, and ten times faster than PCs. Mobile phone is not only the new-age digital hub, but also a medium to bridge the gap to physical world. Hence, mobile marketing should be the integral part of digital marketing strategy today.It is a crucial aspect of the mix for online marketing, latter being the platform for most startups. 

Without a digital marketing plan included in the overall marketing strategy, new client acquisitions, brand visibility, and lead generation opportunities will likely be damaged. With a digital marketing strategy included even a small company with very limited budget aspire to reach an audience of millions worldwide. 

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Category: startups 

Tags: startups, business